Is your brand worth talking about?
This is a hard question to ask yourself but if you are developing or re-evaluating your social marketing strategy, it’s a question that you have to be brutally honest when answering.
These days, chances are pretty high that no matter what you’re selling, offering or doing, somebody else is doing the same thing or something very similar. With social media becoming a more important tool in the marketing toolbox, you need to stand out.
In order to do so, you need to figure out what makes you worth talking about.
An easy way to figure this out is to ask yourself a few simple questions. The questions may vary depending on your strategy but this is a pretty standard set of questions I use.
- Who are you in 100 words or less?
- What are you good at?
- What people/target market(s) do you want to meet?
- What is your relationship with these people/target market(s)?
- What should these people/target market(s) do after they meet you?
- What sets you apart?
Question #6 is where you really need to put some effort into your answer. This is the question where many people get hung up when answering because this is the question where many people realize that there isn’t much that sets them apart from anybody else. So, if you want to be talked about, make sure that you do something unique.
You honestly don’t have to do much to get people to talk about you and/or your brand.
Let’s take a look at an example.
Every morning I take a short drive to get some coffee. The route that I take goes through a school zone. Every morning (at least on school days) I see the same crossing guard at the cross walk.
A crossing guard gig seems like it would be the same standard set of duties for every crossing guard working. There isn’t much to do to differentiate yourself from the next crossing guard and there doesn’t seem to be a benefit to being different. Yet at this cross walk, there is a difference.
The crossing guard at this cross walk is an older woman. She dresses the same as the other crossing guards. She holds the same stop sign as every other crossing guard. When there are children ready to cross, she blows the same whistle as every other crossing guard.
But, she does something different enough to make me post about her on this blog.
Every car that passes, she looks the driver in they eye, smiles and waves.
Not much huh? Pretty simple thing to do. Not a whole lot of effort and not really a whole lot of benefit, yet she does it every day.
I’ve watched other drivers as they pass by and they watch and wait for their wave.
I’m guessing she didn’t set out to brand herself but she has. I don’t know if she intends to help start those drivers’ days out with a smile but she does. If she were a business, she would have created something that sets her apart from every other crossing guard.
People might take the extra turn to drive through her route in the morning to make sure they get their smile and wave.
So, what are you doing to make yourself worth talking about?
If you have any examples of a person or company worth talking about, please share.Tweet
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