Tag Archives: social marketing

by admin in Content Marketing, Social Marketing, Social Media

Content Marketing vs Social Marketing

What’s the difference? This question definitely creates some confusion, most likely due to some heavy overlap between the two. Without getting too technical on either one, let’s take a look at what they both really are. Social Marketing: Social marketing is the application of marketing techniques to a campaign designed to bring about social benefit. [...]

by admin in Brand Management, Social Media

Is your brand worth talking about?

This is a hard question to ask yourself but if you are developing or re-evaluating your social marketing strategy, it’s a question that you have to be brutally honest when answering. These days, chances are pretty high that no matter what you’re selling, offering or doing, somebody else is doing the same thing or something [...]