What’s the difference? This question definitely creates some confusion, most likely due to some heavy overlap between the two. Without getting too technical on either one, let’s take a look at what they both really are. Social Marketing: Social marketing is the application of marketing techniques to a campaign designed to bring about social benefit. [...]
Tag Archives: social marketing
This is a hard question to ask yourself but if you are developing or re-evaluating your social marketing strategy, it’s a question that you have to be brutally honest when answering. These days, chances are pretty high that no matter what you’re selling, offering or doing, somebody else is doing the same thing or something [...]
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