TweetIf you use Google Analytics for your site or blog, I have 3 quick tips on how you can use it to enhance your content strategy. This is a very new blog, so I like to check in and see what my visitors are interested in. I’ll show you how I go through that process [...]

TweetIf you embed your YouTube videos into your blog posts here are a few tricks to help you better position your video content. Turn off related videos This is especially useful if your YouTube video is promoting a product of yours. When the video ends, you see a bunch of related videos, some of which [...]

What’s the difference? This question definitely creates some confusion, most likely due to some heavy overlap between the two. Without getting too technical on either one, let’s take a look at what they both really are. Social Marketing: Social marketing is the application of marketing techniques to a campaign designed to bring about social benefit. [...]