Using Social Media: The ONLY thing you MUST know.
I was reading a post titled The Social Media Marketing List: 45 things you should be doing but probably aren’t on Conversation Marketing and it really made me think.
Item #7 specifically made me think. A lot of the people that I talk to about Social Media don’t really understand the point behind it. They don’t see the immediate return on investment. That’s understandable. If your business survives on sales, which most do, you want to see ROI.
If you’re focusing on selling through social media venues though, there is only one thing that you MUST know.
Social media isn’t about selling. Social media is about SHARING.
People are using social media to find something of value. Whether that something is an article recommended by a friend, a funny video or a coupon for a good deal, the majority of people using social media aren’t online to be sold to.
If you are constantly broadcasting yourself, your services or your products, then there is a good chance that you won’t add any dedicated followers or, if you have some, you’ll probably start to lose them.
On the other hand, if you are actively sharing valuable content (that’s not always your own), then people will be more likely to click your links or read your tweets. If you pass on sharable content, then people are likely to re-tweet it, like it or pass it on to friends.
Also, as a blogger or social media user, it’s a great thing when somebody posts a link to your blog or likes your post or even simply adds a comment. When somebody does this, you want to check that person out and see who they are. If they relate to your interests in any way, it’s pretty common to connect with them. Find them on Twitter, LinkedIn or Facebook and create a connection.
So if you want to create a larger audience of active connections, SHARE.
Even better, don’t share simply to gain followers and friends. Share because you’re genuinely interested in what you’re sharing. Seek content out that you think is sharable and pass it on.
If you want to share your own content, which there is nothing wrong with, try to make that content sharable in some way.
If you disagree or have other points, I’d love to hear them.