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by admin in Social Media

Social Media Definition – What is Social Media?

So what exactly is Social Media?

Taking a quick look at Wikipedia, you’ll see it defined as such:

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue…

To boil it down to the basics, Social Media is any outlet that allows it’s user base to – you guessed it- socialize. There are many different types of social media but the one thing they all have in common is that they let a user share and talk about whatever they may be interested in.

When most people think about social media, they think about social networks like Facebook, MySpace, LinkedIn, etc. Social media spreads much farther than just social networks. Here are a few other types of social media that you may already be using:


Blogs are a great implementation of social media. Anybody can set up a free WordPress or Blogger blog and share just about anything they want to share. By allowing comments, these blogs are prime real estate for launching a social hub.


Even before “social networks” were established, forums have long been a standard destination for socializing. Forums are a great way to spread your message to mass amounts of people who most likely share your thoughts and interests, at least to a degree. If you aren’t considering forum marketing an integral part of your social marketing strategy, you should start today.

Social News

Social news sites have become a huge part of social media. By allowing users to submit and vote for news articles that they find interesting, social news sites have given their users a powerful publishing platform that used to be inaccessible. Now a small content publisher or blogger can share their content with thousands of other social news consumers. If you aren’t familiar with social news sites, take a look at a few of the top names:


I cant cover all of the different types of multimedia sites out there in one post (maybe I’ll write up a list in the future) but these sites have turned some people into internet celebrities. Sites like YouTube, Vimeo, Flickr etc. have provided a resource to launch some incredible viral marketing campaigns. They have allowed businesses to expand their reach to people that they may not have even thought to market to.

For example, Flickr has become a great online resource for artists to share their work and reach enthusiasts who may never have had the chance to view their work. YouTube has produced a number of videos that turned the average user into internet celebrities.

So to summarize, social media is simply an outlet to share and discuss anything that you want to share with other people. It’s a way to vent frustrations, ask for help, share your new baby pictures – anything you want to talk about.

Let me know if I need to add anything or if you want a more technical definition. Share anything you’d like by adding a comment. Let’s socialize.

Socialize this article:
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Fark
  • Identi.ca
  • LinkedIn
  • StumbleUpon
  • Technorati
  • Twitter

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  1. Rocky Shirey says:

    Good primer on Social Media from a guy that knows both elegant design and solid development techniques.

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