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by admin in Content Marketing

YouTube content marketing tips

If you embed your YouTube videos into your blog posts here are a few tricks to help you better position your video content.

  1. Turn off related videos

    This is especially useful if your YouTube video is promoting a product of yours. When the video ends, you see a bunch of related videos, some of which may be a competitors product. To disable those related videos, simply add “&rel=0″ to the end of your video’s URL.

  2. Autoplay your video

    If you would rather your video plays automatically over the user having to click to play, add “&autoplay=1″ to the end of your video’s URL. Be careful here though, as you never know where your user is accessing your video. It is best to give the user the option to click to play.

  3. Show or hide the search form

    You can disable the YouTube search form that shows up over your videos by adding “&showsearch=0″. This is disabled by default if you set “rel=0″.

  4. Jump to a specific time

    If you have a specific point in your video that is the most interesting, you can start your video at that specific time by adding “#t=xxmyys” to the end of your video URL. So, using that format, if your video really heats up at 2 mins 45 seconds, then you would add “#t=02m45s”.

  5. Set a starting point

    Similar to jumping to a specific time in a video, you can set the start time at a set interval. This will effectively embed a portion of your video content. You can do this by adding “&start=10″ to skip the first 10 seconds of your video.

There are lots of other useful things you can do with YouTube URL’s. You can take a look at the list of parameters if you want to play around with embedding YouTube videos.

If you have any other tricks, leave a comment and let’s hear them.

by admin in Content Marketing

Treat each page as a landing page…because it is.

I read through a forum discussion the other day that started out by asking the question “What is a landing page?”.

There were lot’s of well thought out answers and opinions. Some good answers on how to create a landing page. Some on how to optimize existing landing pages. Some links to good examples and software to get the inspiration going.

Surprisingly though, not one person answered that EVERY page is a landing page.

So I thought I would share my thoughts on this.

Read more about “Treat each page as a landing page…because it is.” »

by admin in Content Marketing, Research

22 websites that allow you to self publish

If content distribution is part of your content marketing strategy or if you want to write a book and get some exposure, the following is a list of 22 websites that allow to self publish. Some of the sites allow you to sell your digital content while others are simply for sharing.

You can view the presentation below, check it out over at SlideShare or download the PDF. The document can be shared freely as long as all of the content remains intact.

If you enjoy this presentation, you may want to check out my list of 80 websites to find popular trends which was featured on SlideShare’s How To & DIY section for a while.

by admin in Content Marketing

80 trend sites showcased on Slideshare’s How to & DIY section

Just wanted to drop a quick post to say that my presentation “80 websites to find popular trends” is showcased on Slideshare’s How to & DIY section. If you haven’t checked it out yet, jump over to Slideshare.

I love doing research and have a few more lists coming. If you have any lists that you want to see, let me know by adding a comment.

by admin in Social Media, Social Shout

Social Shout – 2/7

Here are some good articles to start your day:

1. Five things most social media marketers forget (and shouldn’t)

Posted by @argylesocial on Twitter

Go to the article – Follow @argylesocial

2. Kenneth Cole’s social media marketing lesson

Posted by @HarvardBiz on Twitter

Go to the article – Follow @HarvardBiz

3. Losing control and more – 5 fears of social media

Posted by @socialmedia2day on Twitter

Go to the article – Follow @socialmedia2day

4. Campaign tagging with Google analytics

Posted on DigitalAlex

Go to the Article

That’s it for this morning.

by admin in Content Marketing, Social Marketing

Who else wants to learn 8 simple things you can do to lose subscribers today?

Rule #1 in email or article marketing is to have a catchy title. While some of the email headlines on this list are pretty catchy, they are also the reason I unsubscribed to several lists this morning. So, if you want to trim down your subscriber list, simply add these techniques to your marketing toolbox.

1. I’m shocked/disappointed/confused by you

Read more about “Who else wants to learn 8 simple things you can do to lose subscribers today?” »

by admin in Research, Viral Marketing

21 Untapped Traffic sources

If you’re looking to increase traffic, BuzzBlogger has a nice article here – 21 untapped traffic sources.

by admin in Content Marketing, Research, Social Media

Skull Set – A lesson in keyword researched content.

This is a quick post on the topic of keyword research and content.

A long while ago, I signed up to GraphicRiver. If you aren’t familiar with this site, it’s a site where designers can sell royalty free graphic design stock. I signed up after stumbling onto the site while surfing the web. Being a designer, I have LOTS of design files sitting on more than one hard drive collecting dust. I figured I would sign up and upload a few designs to see if I would make a buck or two.

Being the consummate researcher, I decided to research the subject matter of a few of my designs. One of them was kinda interesting. At one point, I bought a Wacom tablet. I played around with it and drew some skulls illustrations. I did them just to get the feel of the Wacom and saved them to my hard drive.

When I found them, I thought “skulls are timelessly popular” so I opened up the Google Adwords tool and did a little research. Here’s how that process went:

Read more about “Skull Set – A lesson in keyword researched content.” »

by admin in Social Media

Socialeers has a new Facebook Page

Quick post. I just wanted to drop a quick line to say that Socialeers now has a new Facebook Page. Check it out here and become a fan – Socialeers on Facebook.

80 Sites to help you find popular trends

I recently posted a list of 20 websites that you could use to find popular trends. I updated that list to 80 sites and posted on Slideshare.net. Since then, it’s been featured on the How to & DIY section.

This resource contains 80 websites that can be used to find popular trends online. Some of them are well known and some aren’t but all of them are great resources to find what people are buying or are interested in.

You can view it here or you can download a PDF version. You can share this PDF but please keep all branding and links intact. Thanks and enjoy.

80WebsitesToFindPopularTrends – (Right click and save as)

Let me know if you have any other sources or would like me to find anything else for you.

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