Landing Page Lesson: Million dollar landing page.
Before you read, I want to let you know that I’m not affiliated with Conversion Rate Experts or SEOMoz in any way. I’m sharing this because it really is a valuable piece of content.
This has been posted around the web quite a bit but I want to go ahead and post it as well. I stumbled onto the Conversion Rate Experts SEOMoz case study and just have to say it is probably the best landing page lesson out there.
If you sign up for their free newsletter they’ll send you an annotated pdf of the landing page. If you’re at all interested in landing page creation and conversion, this is really a nice find.
Some of the points in the annotations are things that you’ve probably heard before but there are some nice tips that just need to be re-iterated. The also break down how they went about getting testers, the tools they used in the page creation and some of the psychology behind the design choices.
I would recommend you at least check out the post here and sign up for the newsletter to get the annotated PDF.